Personal Branding



LinkedIn Optimization

Marketing Strategy



Personal Branding

1-on-1 Personal Brand Development: Collegiate Athletes

Working personally with collegiate athletes to help them define their personal brand and understand how to engage and protect themselves and their assets with the NIL policy. Teaching will take place around legal, financial literacy, sponsorship, branding, representation, and overall business practice.

Media Relations

Press Releases/Pitching for Media Opportunities

Development and execution of a promotional strategy that includes press releases, pitching for media opportunities, and sharing content on the client’s social media channels.

LinkedIn for Influencers & Small Business Owners

LinkedIn is a rapidly-growing platform with significant opportunities for businesses.

No other social media platform lets you reach 180 million active users, knowing where they work, what position they hold, and whether they hold value for you and your business.

The key to anything you are looking to do on LinkedIn – generating leads, finding partnerships, a job, or hiring – is visibility.

To get visible on LinkedIn, this is how it works:

Make relevant LinkedIn connections

Post engaging content to generate likes and comments

Likes and comments increase LinkedIn profile visibility

Increased LinkedIn profile visibility results in prospects

Prospects result in revenue

Sounds easy, right?

With the right knowledge and team behind you,

it can be easy.

STEP 1: LinkedIn Profile Optimization

Your LinkedIn profile is your personal sales page, which is why LinkedIn Profile Optimization is a critical first step to generating leads, partnerships, hires, or a job.

When your LinkedIn profile is optimized, it will:

Speak specifically to your target audience

Include relevant search terms

Draw in your audience using your headline

Lead your audience through the sales process with readable copy

At Stack C Consulting we refer to this as the LinkedIn Funnel System.

Once your LinkedIn profile is optimized, the next steps include growing your network and posting content. As you add relevant connections and post engaging content, your visibility will grow. Then, as your visibility grows, users will view your LinkedIn profile and that profile will entice them to reach out.

STEP 2: LinkedIn Marketing Blueprint

The LinkedIn Marketing Blueprint will provide a detailed roadmap for the content optimization process, including: customized search criteria (3-5), personalized connection request language (2), suggested post styles (3-5), article/blog sharing strategy, and company page post strategy.

The LinkedIn Marketing Blueprint provides the following:

Customized search criteria

Personalized connection request language

Suggested post styles

Article/blog sharing strategy

Company page post strategy

STEP 3: Ongoing LinkedIn Marketing Support

Our ongoing LinkedIn marketing support is the North Star for engaging on the platform. We will help you generate engaging content and then provide ongoing communication for liking, commenting, and speaking with prospects.

Ongoing support can focus on one person or an entire team. To make sure you’re getting exactly what you need, we will create a package specifically for you and your company.

Packages start at $1,000 per month. Book a call!

Companies That Love Stack Brands

LinkedIn Corporate Training: 3 - 6 Month Program

A 3-6 month training for small teams in which Stack Brands will collaborate with your marketing or sales team to develop a clear LinkedIn marketing and lead generation strategy. 

The program includes content calendar creation and execution strategy, LinkedIn Audits, content review, and access to an expert to conceptualize, put together, and post LinkedIn content. 

Deliverables include:

Review of monthly content calendars with suggestions for upcoming content structure

Suggestions for content focus and structure (e.g. articles vs. posts)

Monthly strategy sessions with the marketing team

LinkedIn audit following each month to review analytics and provide suggestions

Availability to proof posts and make changes prior to them going live

A workspace will be set up in Basecamp to include the content calendar and for correspondence.

Program starts at $5,000 per month. Book a call!

Michael Bonner

Iron Tree Service

"We hired Chrissie to help us find connections that could be potential customers or strategic partners. Her work has allowed me to reach a much larger crowd than I would have been able to myself. She has done a great job converting connections to leads, which has led to growth in our B2B sales and repeat business."

Maggie Patterson

Scoop Studios

"Chrissie’s guidance and knowledge helped me revamp my LinkedIn profile to help get more attention and generate more leads. Since updating my profile, I’ve had multiple people from my network reach out to me to talk about working together.

If you want to use LinkedIn to generate legit leads and grow your business, listen to Chrissie. She cuts through the fluff from other LinkedIn experts and is my go-to for all things LinkedIn."

Allison Zmuda

"I hired Chrissie to create and sustain a professional presence for me on social media. But over the past several years, she has become a true partner in my work.

From website design to strategic planning to writing content to setting up payment platforms — she has become a seamless part of my business."

Get Started Today

You're already doing great things. Now it's time to let the world know.

Our Team

Chrissie Zavicar

Co-Founder & CEO

Herman Moore

Co-Founder & Chief Business Development Officer


The Ultimate LinkedIn Profile Optimization Checklist

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