Our Team

Chrissie Zavicar

Co-Founder & CEO

Chrissie Zavicar is the Co-Founder and CEO of Stack Brands, formerly known as e-link Consulting. Chrissie founded e-link Consulting in 2015 as a way to help business owners and influencers generate visibility and leads on LinkedIn.


In January of 2022, Chrissie and entrepreneur Herman Moore, Founder & CEO of Team 84, added to e-link’s suite of services to create Stack Brands. She is also the acting Chief Marketing and Communications Officer of Team 84, where she oversees digital marketing, public relations, and content development.

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Most recently, Chrissie established First and Sober, a written LinkedIn newsletter about abstaining from alcohol and living with intention and presence. Within her writing, she outlines her own journey with addiction as a way to help others feel less alone.


Chrissie’s career began in professional athletics, overseeing the Detroit Lions New Media department from 2005-14. After beginning that position as the primary content generator for detroitlions.com, Chrissie’s role expanded to include social media in 2009 as she started and managed the team’s Facebook, Twitter, and Instagram accounts. She took over as managing editor of detroitlions.com in 2012.


Throughout her career, Chrissie has also worked with nonprofit organizations, including The ChadTough Foundation as the Director of Communications (2017-19) and Team Tommy Army Strong (2017-19) as a volunteer marketer. In both roles, she served as primary content generator and social media manager, engaging with physicians, researchers, and families to drive fundraising dollars and awareness toward Diffuse Intrinsic Pontine Glioma (DIPG).

Herman Moore

Co-Founder & Chief Business Development Officer

Herman Moore is Co-Founder and Chief Business Development Officer of Stack Brands. He co-founded Stack Brands in 2022, making it the official marketing arm of Team 84, LLC, a certified Minority Business holding company, he founded in 2014.


A serial entrepreneur, Moore has put together a family of companies operating as a full suite of services, which include manufacturing, e-commerce, employee incentives and recruiting, marketing and branding, and business intelligence platforms. In addition to Stack Brands, Team 84 also acquired ownership in Merit Manufacturing Solutions, a Detroit-based chemical manufacturer.

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Moore entered into business in the early 2000s after a 12-year career as one of the most productive wide receivers in NFL league history. He spent 11 seasons with the Detroit Lions (1991-2001) and one with the New York Giants (2002), selected by the Lions in the first round (10th overall) of the 1991 NFL Draft.

He was named to the NFL Pro Bowl on four occasions (1994-97) and NFL All-Pro three times (1995-97). In October 2007, Herman Moore was among 124 modern-era players, coaches, and contributors on the preliminary list of nominees for the Pro Football Hall of Fame's Class of 2008. Moore was one of only seven other first-year eligibles to make the list. He was inducted into the Michigan Sports Hall of Fame in 2010.

Moore played college football at the University of Virginia (1988-90) where he was a two-time All-American wide receiver, earning first-team honors in 1990. At Virginia, he became the all-time ACC leader for receiving yards in a single season with 1,190 in 1990 and established career records for touchdown receptions (27) and receiving yards (2,504). He was inducted into the Virginia Sports Hall of Fame in 2010.

Following his playing career, Moore became a successful NFL analyst, promotional products vendor, Cinnabon franchise group owner, and business consultant to corporate and nonprofit clients. In 2003, Moore was honored as one of Crain’s Detroit Business 40 under 40.

In 2011, he established The Herman Moore Tackle Life Foundation, which provides essential life skills and experiences for successful individual growth and development. Programs include sports camps, health and nutrition education workshops, comprehensive fitness and mental health programs, international tours, career development, and entrepreneurship.

In addition to his own foundation, Moore currently serves as a member of the Virginia Athletics Foundation Board of Trustees. Most recently, he served as The Salvation Army of Metro Detroit’s 2021 Red Kettle Campaign Corporate Co-Chairperson and as a judge for the Johnson & Johnson Health Equity Challenge.

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